Course Introduction
Course Highlight
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Awarded ByStaffordshire University, UK
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Ranking1439( World Ranking Staffordshire University Source: webometrics)
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LevelBachelor
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Duration3 Years (6 Semesters)
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IntakeMay ,September ,November
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ScholarshipsYES
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IELTS6.0
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CGPA2.50
About the course
BA (Hons) in Business Management with Specialism in E-Business programme is specifically designed to provide focus on different aspects of E-Business including modules in topics such as e-commerce, e-business, e-tourism, e-marketing, internet payment systems, e-procurement and e-business strategy. Students with more in depth understanding and to undertake a project which explores this area in a more analytical and in-depth way. The emphasis is on strategy and decision making alongside the more practical issues of managing for enterprise, performance and problem solving. The specialism explores specific E-Business aspects such as Internet Payment Systems and Promotion as well as E-Business Strategy.
You develop the necessary critical intellectual ability to enable you to develop careers in e-business, e-government, e-education and e-services to name a few.Careers in E-Business would include New Business Development Management, Marketing Manager , E-Business Consultant and Technoprenuer.
INTERNSHIP
After the completion of Level 2 students will undertake a short Internship/Industrial Training. This will prepare them for a smooth transition from the classroom to the world of Business Management.
CAREERS IN E-BUSINESS
Course Modules
Module 1
What you will study
LEVEL 1
Level 1 comprises 10 common modules within all management awards.
Common Modules
Introduction to Management
Accounting Skills
Business and Communications Skills
Business Economics
Business Law
Computing and IT in the Workplace
Fundamentals of Entrepreneurship
Marketing
People Management
Quantitative Skills
Module 2
LEVEL 2
Two modules deal with organisational issues and two with customer related issues designed to deliver value. These are common to all management courses.
Independent learning continues in all modules but is a particular focus and requirement in Research Investigations.
Common Modules
Behavioural Science in the Organisation
Business Ethics and Governance
Business Research Methods
Delivering Customer Value
Integrated Business Process with SAP ERP
Managing Finance
Specialised Modules
E-Business Management
E-Commerce
E-Marketing
Critical Thinking in Management
Operations Management
Creativity and Innovation
INTERNSHIP
After the completion of Level 2 students will undertake a short Internship/Industrial Training. This will prepare them for a smooth transition from the classroom to the world of Business Management.
Module 3
LEVEL 3
The Project further develops the student’s academic and practical aspects of their areas of study in E-Business and reinforces their independent learning skills.
Common Modules
Corporate Finance
Strategic Management
Specialised Modules
E-Business Project
E-Business Procurement
E-Business Strategy
Contemporary Management
Global Marketing
Investigation in E-Business
Managing Change
Integrated Marketing Communications
Internet Payment Systems
MOHE Compulsory Subjects
Malaysian Studies
Moral Studies
Bahasa Malaysia
Co-Curriculum
Tamadun Islam dan Tamadun Asia (TITAS)
*All students are required to successfully complete the General Studies modules as stipulated by the Malaysian government.
About the Campus
Asia Pacific University
Malaysia
THE UNIVERSITY
The Asia Pacific University of Technology and Innovation (APU) is amongst Malaysia’s Premier Private Universities, and is the place a novel combination of innovation, advance...