Bachelor of Commerce (Marketing)

About the course

Bachelor of Commerce (Marketing) course covers the basic principles of business theory and practice. Students may complete the Bachelor of Commerce with a single major, a double major or a major + minor. Marketing is a set of activities for creating, communicating, and delivering products and services, and facilitating relationships to deliver value better than competitors, for consumers, clients and society. Marketing is essential to all organisations including manufacturers, wholesalers, retailers, professional services firms including lawyers, accountants, and architects, and non-profit institutions such as charities and museums. Marketing is the activities, institutions and processes for creating, communicating and delivering products and services. This includes facilitating relationships to deliver value for consumers, clients and society. It’s about everything from establishing who the customer is to developing a competitive advantage by effectively positioning products/services in the market. Marketing is essential for all organisations, even small business operators and not-for-profit institutions. You will study how consumers behave, how organisations find out about their markets and the customers in those markets, how to create effective marketing communications campaigns, and how organisations manage marketing successfully. You will have the opportunity to deepen your understanding in key areas of marketing, for example, how to create change for the better in society or learn about marketing’s applications internationally.

Benefits

• Demonstrate core knowledge of business and organisations and major disciplinary knowledge
• Critically analyse business and organisational issues in local, national and international contexts
• Work effectively with others on shared goals
• Effectively communicate orally and in writing
• Use relevant technology for professional purposes
• Demonstrate responsible judgement in decision making